EVERYDAY HERO EVERYDAY TWISCO

TWISCO

The insight

Nigerian parents quietly celebrate the small, everyday hero moments where kids hack their way out of problems with limited resources. Yet no cocoa brand was speaking to that – or actively enabling it.

The challenge

Twisco had a strong micronutrient blend (Enerfort), but no clear emotional role. To mums, it was just one more brown drink. To kids, it wasn’t yet the exciting choice.

We needed to give Twisco a distinct, memorable role in Nigerian family life and make it a brand kids would actually ask for.