Who cares before the first taste?

Onga's improved Beef and Chicken cubes needed renewed consideration after three years of share decline. The opportunity was bigger than a product announcement: reconnect the brand with the food, people and memories that make somewhere feel like home.

Home is wherever the taste feels like yours.

Ask people what home means, then build the platform from their answers.

1. The open question, asked in the feed: what does home mean to you?
2. Selected answers returned to the feed, so people saw themselves in the campaign.
3. Stan Nze's meal for Lolo.
4. Food Creator Icon at AMVCA Cultural Day.
5. Family films, Kitchen Court and World Jollof Day.

Figures are platform counters, not unique people. Each carries its record, date and definition.

Client

Promasidor Nigeria

Brand

Onga

Digital strategy, social content, creator engagement, amplification

The Republic

Ramadan campaigns tend to peak with the launch film. Cowbell needed to stay relevant for the whole holy month by owning the moments of preparation and sharing, not only the first week.

Before the first taste, someone cared.

What if the first taste recognised the person who made it possible?

1. Prepare. Stock-up content ahead of the month.
2. Make. Suhoor meal ideas quick enough for a late wake-up, regional dishes and creator recipes.
3. Share. Invitations to pass care to the next person.
4. Recognise. A published 30-action calendar and thank-you prompts.

Films from the campaign

▶ 0:45

▶ 1:00

Figures are platform counters, not unique people. Each carries its record, date and definition.

Client

Promasidor Nigeria

Brand

Cowbell

Social strategy, content planning, creator collaboration, amplification

The Republic

Liking a colour is only the first decision. Before anyone buys paint, they ask whether it will feel like them, whether it will work in their space and which shade to choose. The launch needed digital work that helped people consider the paint, not only notice it.

People recognise an attitude before they choose a shade.

Put the personalities into conversation, then into rooms people could picture as their own.

The platform, ten colours as ten recognisable personalities, was created by 1879 Tech Hub / UACN. Our job was the digital route from noticing a colour to choosing one.

1. Question. Teasers asked what a colour is allowed to mean, before the range appeared.
2. Reveal. The hero film and ten character films introduced the cast.
3. Debate. Live creator pairings put personalities head to head: Steeze White meets Baddie Pink, Old Money Green meets Odogwu Red.
4. Distribute. A ten-clipper network cut the debates into many edits. Paint became the hook; banter became the edit.
5. Imagine. AI room inspiration on Pinterest placed the palette in spaces Nigerians could imagine living in, with the profile linking to the Spruce website.
6. Choose. The route led to the Spruce website, which lets visitors drag to repaint a room, take a six-question quiz and carry the shade into the catalogue.

Films from the campaign

▶ 0:51

▶ 0:29

Delivery and engagement counters, not unique people or sales. Each carries its record, date and definition.

Client

CAP Plc

Brand

Spruce by Dulux

Original concept and colour identities

1879 Tech Hub / UACN

Film production

KellyStropHQ

Digital strategy, amplification and execution

The Republic

Life insurance asks people to plan for a future that feels far away, while today is already full. Protection had to feel relevant while life is still being built, and people needed a clear place to start.

The future is a difficult family conversation.

Make tomorrow personal. Make planning practical.

A 40-year plan gave insurance a human horizon: a family to care for, a business to grow, a child's education, a later life with choices. Each chapter answered a different hesitation.

1. Talk. Oba and his dad made money and protection a family conversation. October 2025.
2. Invite. Creator Olushola invited his audience to a live conversation with the CEO. November 2025.
3. Ask. Viewers put their hesitations to the CEO directly, from affordability to what makes the company different. The full conversation stayed available as a podcast. December 2025.
4. Pledge. It ended with a commitment people could repeat, “From today, I'm planning…”, returned to the feed as a short film. January 2026.
5. Picture. A 49-second future-self film, made with GPT and Kling, named the ambitions: a bakery, the children's education, care for Mum. “Boss in 2026, boss in 2066” travelled through billboard creative and radio. April 2026.
6. Start. The website turns the idea into a Ready Test, 40-year planning calculators and an advisor handoff.

Films from the campaign

▶ 0:49

▶ 1:20

▶ 0:55

▶ 0:21

Public counters, cumulative at the date shown. Not unique people, leads or policies, and never added together.

Client

Prudential Zenith Life Insurance

Campaign strategy, content and social, integrated communications

The Republic

Hero film

Made with GPT and Kling

Every December, Nigerians in the diaspora return home, not just for parties but to reconnect, reset and handle real life. Coming home often comes with friction: cards that don't work, payment experiences that feel unfamiliar, and banking that isn't ready the moment they land.

They left to grow. They return to belong.

Own the first impression: before travel, at the airport and across the first days back in Lagos.

See Homecoming Differently gives Zenith one line that bends to every moment of the season, from memories to hustle to Lagos energy.

1. Before travel. A diaspora account that opens in minutes from a QR code, so banking is ready before the flight.
2. At the airport. “Home is Lagos. Banking is global.” The first message on arrival.
3. The first days back. Street screens for the Lagos season: same Lagos energy, parties loud, bold and unforgettable, seen differently.
4. The film. Homecoming, powered by Zenith: home is worth every mile, and every scene ends with the card in hand.
5. Social. The same moments cut for the feed, each carrying the account-opening step.

Films from the campaign

▶ 0:09

▶ 0:09

▶ 0:09

▶ 0:10

This page shows the strategy and the creative platform. Performance figures will be added only when they can be verified against platform or client records.

Client

Zenith Bank

Strategy and creative platform

The Republic