Onga's improved Beef and Chicken cubes needed renewed consideration after three years of share decline. The opportunity was bigger than a product announcement: reconnect the brand with the food, people and memories that make somewhere feel like home.

Home is wherever the taste feels like yours.

Ask people what home means, then build the platform from their answers.

1. The open question, asked in the feed: what does home mean to you?
2. Selected answers returned to the feed, so people saw themselves in the campaign.
3. Stan Nze's meal for Lolo.
4. Food Creator Icon at AMVCA Cultural Day.
5. Family films, Kitchen Court and World Jollof Day.

Figures are platform counters, not unique people. Each carries its record, date and definition.

Client

Promasidor Nigeria

Brand

Onga

Digital strategy, social content, creator engagement, amplification

The Republic

Ramadan campaigns tend to peak with the launch film. Cowbell needed to stay relevant for the whole holy month by owning the moments of preparation and sharing, not only the first week.

Before the first taste, someone cared.

What if the first taste recognised the person who made it possible?

1. Prepare. Stock-up content ahead of the month.
2. Make. Suhoor meal ideas quick enough for a late wake-up, regional dishes and creator recipes.
3. Share. Invitations to pass care to the next person.
4. Recognise. A published 30-action calendar and thank-you prompts.

Films from the campaign

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Figures are platform counters, not unique people. Each carries its record, date and definition.

Client

Promasidor Nigeria

Brand

Cowbell

Social strategy, content planning, creator collaboration, amplification

The Republic

Chivita is a familiar name in Nigerian homes, and familiar is not the same as talked about. The brand needed more engagement and visibility on social, and it needed to hold that attention for a year, not a launch week.

Everyone has a Chivita story.

A drink after a long day, a carton on the family table, a memory with friends. The brand did not need to tell people what it meant to them. It needed to ask.

Ask one question, then let everyone answer it.

What’s your Chivita? Creators would answer first, in their own voice, and hand the question to their followers. The brand would keep the conversation going all year: in the feed, in a series people came back for, and live at Christmas.

1. Creator stories. Nine creators built Chivita into a real moment of their own day, then ended each video with the question for their followers: #WhatsYourChivita.
2. Always on. The hashtag became a stream. Twelve creators returned with content on the campaign’s themes, people shared their own moments, and the brand answered in the feed. Six short promoted films carried the line to a wider audience: good times with friends, mums, the daily hustle, picking yourself back up, and love.
3. Style N’ Sips. A YouTube series of style, humour and real talk, hosted by Elozonam, Akin Faminu and Jay On Air: eleven episodes, from Boys Will Be Boys to Movie Nights, each shared on Instagram and Facebook too.
4. The season. 12 Days of Christmas: an Instagram Live Grotto Fiesta hosted by Jay On Air, with guest creators, games and giveaways, product packs for early viewers, hampers to win and a Christmas challenge for everyone watching.

Chapter 01 · Creator stories

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Chapter 02 · Always on

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Chapter 03 · Style N’ Sips

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Chapter 04 · The season

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Figures from the campaign report, as recorded there. Plays and reach count views, not unique people, and they are never added together. The six promoted films were paid media, and Style N’ Sips had paid support at peak times.

Client

CHI Limited

Brand

Chivita

Organic social strategy, creator partnerships, content and series

The Republic

Opening creator stories included

Dianne Russet, Elozonam, Teminikan

Hosts, Style N’ Sips

Elozonam, Akin Faminu, Jay On Air

Host, 12 Days of Christmas Live

Jay On Air

Guests, 12 Days of Christmas Live

Elozonam, Eki, Emeneks, Akin Faminu, Noble Igwe

Liking a colour is only the first decision. Before anyone buys paint, they ask whether it will feel like them, whether it will work in their space and which shade to choose. The launch needed digital work that helped people consider the paint, not only notice it.

People recognise an attitude before they choose a shade.

Put the personalities into conversation, then into rooms people could picture as their own.

The platform, ten colours as ten recognisable personalities, was created by 1879 Tech Hub / UACN. Our job was the digital route from noticing a colour to choosing one.

1. Question. Teasers asked what a colour is allowed to mean, before the range appeared.
2. Reveal. The hero film and ten character films introduced the cast.
3. Debate. Live creator pairings put personalities head to head: Steeze White meets Baddie Pink, Old Money Green meets Odogwu Red.
4. Distribute. A ten-clipper network cut the debates into many edits. Paint became the hook; banter became the edit.
5. Imagine. AI room inspiration on Pinterest placed the palette in spaces Nigerians could imagine living in, with the profile linking to the Spruce website.
6. Choose. The route led to the Spruce website, which lets visitors drag to repaint a room, take a six-question quiz and carry the shade into the catalogue.

Films from the campaign

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Delivery and engagement counters, not unique people or sales. Each carries its record, date and definition.

Client

CAP Plc

Brand

Spruce by Dulux

Original concept and colour identities

1879 Tech Hub / UACN

Film production

KellyStropHQ

Digital strategy, amplification and execution

The Republic

Life insurance asks people to plan for a future that feels far away, while today is already full. Protection had to feel relevant while life is still being built, and people needed a clear place to start.

The future is a difficult family conversation.

Make tomorrow personal. Make planning practical.

A 40-year plan gave insurance a human horizon: a family to care for, a business to grow, a child's education, a later life with choices. Each chapter answered a different hesitation.

1. Talk. Oba and his dad made money and protection a family conversation. October 2025.
2. Invite. Creator Olushola invited his audience to a live conversation with the CEO. November 2025.
3. Ask. Viewers put their hesitations to the CEO directly, from affordability to what makes the company different. The full conversation stayed available as a podcast. December 2025.
4. Pledge. It ended with a commitment people could repeat, “From today, I'm planning…”, returned to the feed as a short film. January 2026.
5. Picture. A 49-second future-self film, made with GPT and Kling, named the ambitions: a bakery, the children's education, care for Mum. “Boss in 2026, boss in 2066” travelled through billboard creative and radio. April 2026.
6. Start. The website turns the idea into a Ready Test, 40-year planning calculators and an advisor handoff.

Films from the campaign

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Public counters, cumulative at the date shown. Not unique people, leads or policies, and never added together.

Client

Prudential Zenith Life Insurance

Campaign strategy, content and social, integrated communications

The Republic

Hero film

Made with GPT and Kling

Customer Service Week comes round every year, and this year’s theme was The Extra Mile. It is easy to put on a banner. The harder job was a week the whole office would take part in, not one team celebrating while everyone else watched, with a reason to show up every day.

The people who know customers best are rarely the ones in charge.

Customer care hears every question, every worry and every thank-you. For the rest of the year, someone else sets the agenda.

The Crew Takes Over.

For one week, customer care leads. They captain every team in the Extra Mile Games and host the week on camera. Each game is a real customer moment, so playing it is practising the theme.

1. The draw. Every member of staff drew a team on a page we built for the week: Red, Yellow, White or Grey, each with a customer care captain.
2. The crew. Captains introduced on film, and customer care hosts taking over the camera.
3. The games. Pass the Message, The Extra Mile Hunt, Walk the Extra Mile and a final of Say It Simple, played as Insurance Charades. Each one a customer moment: the handover, knowing who does what, guiding someone who can’t see your screen, and plain language.
4. The broadcast. A card on the morning of every game, a recap film after it and a live table all week.
5. The arena. A look built on the running track, carried from staff cards to captain armbands, crew tees and office branding.

The crew

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The four games

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Game-day cards and the table

The arena

Points from the tables shared with staff during the week. Participation and reach figures will be added only when they can be verified against Prudential Zenith Life’s records.

Client

Prudential Zenith Life Insurance

Strategy, concept, games, internal communications, branding, content and team-draw page

The Republic

Key visual

Made with AI

Every December, Nigerians in the diaspora return home, not just for parties but to reconnect, reset and handle real life. Coming home often comes with friction: cards that don't work, payment experiences that feel unfamiliar, and banking that isn't ready the moment they land.

They left to grow. They return to belong.

Own the first impression: before travel, at the airport and across the first days back in Lagos.

See Homecoming Differently gives Zenith one line that bends to every moment of the season, from memories to hustle to Lagos energy.

1. Before travel. A diaspora account that opens in minutes from a QR code, so banking is ready before the flight.
2. At the airport. “Home is Lagos. Banking is global.” The first message on arrival.
3. The first days back. Street screens for the Lagos season: same Lagos energy, parties loud, bold and unforgettable, seen differently.
4. The film. Homecoming, powered by Zenith: home is worth every mile, and every scene ends with the card in hand.
5. Social. The same moments cut for the feed, each carrying the account-opening step.

Films from the campaign

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This page shows the strategy and the creative platform. Performance figures will be added only when they can be verified against platform or client records.

Client

Zenith Bank

Strategy and creative platform

The Republic